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Sponsors desiring to associate their brands with relatively uncluttered events must either select smaller, lesser-known events to sponsor or _____.

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Sponsors desiring to associate their brands with relatively uncluttered events must either select smaller, lesser-known events to sponsor or  pay huge fees to obtain exclusive sponsorship rights.

Direct-response advertising has the following characteristics:-

  • Makes a specific offer Provides all the information required to make a decision includes a means of responding (website, toll-free number) to make things easier.

Metrics to Measure Your Sponsorship ROI -

1) Brand impressions (onsite, social media mentions, PR releases, etc.)

2) The number of new leads generated.

3) Lead quality/position.

4) Onsite purchases/opt-ins.

5) Click-through rate.

6) Email open rate.

7) Website visits.

8) Social media interaction.

What is sponsorship valuation?

  • A property's assets are evaluated as part of the sponsorship valuation process in order to assign a monetary value to each component that might be made available to a sponsor partner.
  • The goal of this exercise is to assess the value of a sponsorship program and estimate a reasonable market value for it.

Learn more about sponsorship valuation brainly.com/question/15217613

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