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A limitation of revenue-oriented pricing is that it does not focus on maximizing the surplus of income over costs.
*Revenue-oriented pricing (also known as profit- oriented pricing or cost based pricing) where the marketer seeks to maximize the profits (i.e. the surplus income over costs) or simply to cover costs and break even.
* It is plan that focuses on increasing company income by maximizing both short and long term sales potential.
*Having a dedicated strategy of this kind is critical, as it is near impossible to grow revenue without a documented plan of action.
The only limitation is it focuses on maximizing the surplus of income over costs.
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