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At McDonald's, you can get several items together as a meal, for less than purchasing those items separately. This is an example of Blank______.

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Bharathparasad577idn

Value- Pricing

  • Value pricing is the strategies whose prices are fixed primarily according to the customers needs.
  • Affordable price attracts more and more customers to come or buy.
  • Prices mainly are fixed according to their customers feedback and their needs.
  • It is also known as customers willingness to pay for the particular product.
  • Two main types of value pricing are:
  1. Value added pricing
  2. Good value pricing
  • Disadvantages
  1. Limited customers
  2. High charges- Affect your profit
  • Advantages
  1. More loyal customers
  2. More need of your services

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