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Vanessa remembered reading about a new trend in video marketing, using amateur filmmakers to engage and create a community of customers.
Video marketing can be defined as the process of developing promotional techniques and sales strategies by using multimedia resources, so as to enhance the sales of goods and services that meet the needs of the customers or end users.
In this context, we can infer and logically deduce that Vanessa remembered reading about a new trend in video marketing, using amateur filmmakers to engage and create a community of customers.
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