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Dell works with software creators such as Oracle and Microsoft to help increase business sales of its servers and their software. This is an example of _______. a. distribution channels b. customer relationship management c. a strategic alliance d. social marketing

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Dell works with software creators such as Oracle and Microsoft to help increase business sales of its servers and their software. This is an example of a strategic alliance.

A strategic alliance refers to a mutual bond between two companies that are arranged where they create their project while maintaining a certain degree of independence in decision-making.

  • This agreement between two companies adheres to a set of mutually agreed upon clauses and protocols while remaining independent organizations in and of themselves.
  • Strategic alliances are usually made in order to collaborate upon a project that ends up being beneficial for both the companies involved in the alliance, without hampering the independent capacities of any particular company.
  • Strategic alliance helps by expanding into a newer market, introducing new products, and efficiently dealing with new and potential competitors.

Therefore, Dell works with software creators such as Oracle and Microsoft to help increase business sales of its servers and their software. This is an example of a strategic alliance.

Learn more about a strategic alliance here: https://brainly.com/question/4467038

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