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This is an example of the Diversification Growth Strategy.
A growth strategy known as diversification is expanding your business into a new market or industry while also developing a new product specifically for that market.
There are six well-known categories of diversification tactics:
The goal of diversification is to enable the corporation to enter business sectors that are distinct from its current operations.
By investing in assets that cover a variety of financial instruments, industries, and other categories, diversification lowers risk. While systematic or market risk is typically unavoidable, unsystematic risk can be reduced by diversification.
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