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Current profit maximization and target return are two strategies used by firms that are pursuing a profit pricing objective.
A profit-oriented pricing objective means that a company tried to earn maximum profit with every sale or service provided, and achieve long term business profits.
Current profit maximisation is a price setting objective in which organisation set a price for a product that will give maximum profits, cash flow or return in short term without considering long term.
Target return pricing is a method where the firm determines the price on the basis of a target rate of return on the investment.
The two strategies that a firm use while pursuing a profit pricing objective is current profit maximization and target return pricing.
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