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It is True that the metrics used to assess the effectiveness of an impressions-based digital display ad campaign are the same as the metrics used to assess the effectiveness of a search ad campaign.
ad campaign serves as an avenue to promote the goods as wel;l as services of a company.
In this case, effectiveness of an impressions-based digital display ad campaign are the same as the metrics used to assess the effectiveness of a search ad campaign.
Therefore, the statement is True.
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