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Sagot :
A self-liquidating premium is one in which the extra goods is supplied at a discount from the retail price but at a level sufficient to pay the item's cost.
When a consumer is expected to pay a specific monetary value for a gift or item, this is referred to as a self-liquidating premium. Premium Offer refers to value-added items, travel, or services offered to consumers in exchange for purchasing an alcoholic beverage product, also known as "product gift" or "gift with sales promotion.". Small gifts are supplied with the box as an in-or out-of-package premium. A nice example of this is the All Black collectors' cards included in Sanitarium Weet Bix boxes.
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