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Not only is getting customers into stores by using newspapers, magazines, and television considered retail communication but so is the use of displays and signs placed at the point of purchase or in aisles.
What is retail communication?
- Internal discussions about what tasks to complete between a retailer's corporate management team, field employees, and store employees are known as retail communications.
- Sales generation is the aim of retail promotion programs. And in order to accomplish this, retailers use a variety of strategies, such as informing, persuading, and reminding their target audience of their existence and of the existence of their goods or services.
- The overall goal of retail marketing is to develop services and products that specifically address customer needs and to market those services and products at profitable, competitive prices.
- Recognizing consumers as they enter helps establish effective communication in a retail setting.
To learn more about Retail Communication refer to:
https://brainly.com/question/14332911
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