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Services marketing differs from that of tangible goods, and many firms have adopted a strategy to manage an additional three Ps, on top of product, price, place, and promotion
What is Service marketing?
Service marketing is a type of advertising that companies who offer their clients a service use to raise their brand recognition and sales. Service marketing, as opposed to product marketing, is concerned with promoting immaterial exchanges that benefit consumers.
A service marketing triangle is a structure for marketing that combines three essential forms of communication to help your target audience understand what makes your company special and beneficial for their needs they are:
- Interactive marketing,
- External marketing,
- Internal marketing
The three Ps, on top of the product, price, place, and promotion provide the best return on your investment because they serve as the basis for everything your company does.
To know more about Service marketing refer to:https://brainly.com/question/13361091
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