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Services marketing differs from that of tangible goods, and many firms have adopted a strategy to manage an additional three Ps, on top of product, price, place, and promotion
Service marketing is a type of advertising that companies who offer their clients a service use to raise their brand recognition and sales. Service marketing, as opposed to product marketing, is concerned with promoting immaterial exchanges that benefit consumers.
A service marketing triangle is a structure for marketing that combines three essential forms of communication to help your target audience understand what makes your company special and beneficial for their needs they are:
The three Ps, on top of the product, price, place, and promotion provide the best return on your investment because they serve as the basis for everything your company does.
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