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Sagot :
The employee should go ahead and call the retirees by explaining to them the features of the group plans selected by the employer.
What is marketing?
Marketing is an activity where a company promotes the sale of its goods either through advertisements or retail shopping.
The marketing of employer group plans means convincing retired employers for availing the group plans. This can be done by defining the benefits of taking the plan and inducing them to claim it in personal conversation through phone call mode.
Therefore, calling the selected retired persons would be the act done by the employees towards taking initiative for marketing of group plans given by the employer.
Learn more about the marketing in the related link:
https://brainly.com/question/27155256
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