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The first question a marketing researcher should ask before embarking on a research study is.

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The first question a marketing researcher should ask before embarking on a research study is Will the research be useful? Thus the correct option is B.

What is a research question?

The research question is created to answer the issue that arises in the research. This question refers to a concern or issue that is addressed in the study's conclusion by way of data analysis and interpretation.

Attaching the complete question

There is no purpose in undertaking research if it will not influence or guide decision-making. The research question must outline the research use in the future.

Therefore, option B Will the research be useful will be asked before embarking on the research is the appropriate answer.

Learn more about research, here

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