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The key issue in the research on the predictive ability of ComScore ARS Share of Choice scores was whether these scores accurately predict the magnitude of market-share gain (or loss) the following advertising.
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The key issue in the research on the predictive ability of ComScore ARS Share of Choice scores was whether these scores accurately predict the magnitude of _____ gain (or loss) in the following advertising.
Research is “creative and systematic work to increase the body of knowledge”. The information must be collected, organized, and analyzed to develop a better understanding of a topic or issue. A research project can be an extension of previous work in the field. Wikipedia
Research is a systematic research process involving the collection of data. documenting material information; analyzing and interpreting such data/information in accordance with appropriate methods established by the particular discipline and discipline;
Research is defined as creating new knowledge and/or using existing knowledge in new and creative ways to generate new concepts, methods, and insights. This may involve the synthesis and analysis of previous research to the extent that it leads to new creative results. January 5, 2020
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