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Sagot :
Diffusion of innovations is a hypothesis put out by communication theorist Everett Rogers that aims to explain how and why new ideas, technologies spread.
According to the theory, the largest percentage of people are Early Majority and Late Majority.
The Early Majority may be defined as those who rarely take the lead but do accept novel concepts before the majority of people. However, before accepting change, they often need proof that change is effective.
The Late Majority, on the other hand, is resistant to change and will only accept an idea once the majority has given a try. Information on how many individuals have successfully adopted it is one tactic to appeal to this audience.
To know more about diffusion of innovation here:
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