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Any integrated marketing communication strategy should include three components: the target customer, the channels used to deliver the message, and an assessment of the communication's effectiveness.
What is integrated marketing communication?
- The practice of combining marketing communication elements, such as public relations, social media, audience analytics, business growth concepts, and advertising, into a brand identity that is constant across various media channels is known as integrated marketing communication (IMC).
- It enables both public and private organizations and corporations to provide an enjoyable and smooth customer experience for a good or service, as well as to enhance an organization's reputation and connections with stakeholders.
- People with experience in integrated marketing communications may look for work throughout the marketing and communications sectors, in professions including journalism, market research and consultancy, public relations, non-profit and government, entertainment, television and radio, and other related businesses.
To know more about integrated marketing communications with the given link
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