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Lamborghini is a classic example of exclusive distribution.
Selective distribution is a method of product distribution where more than one distributor is present in a given area. Brands of televisions, furniture, and home appliances frequently use it.
Exclusive distribution, on the other hand, describes a distribution strategy that only uses one distributor, retailer, or wholesaler in a particular region. Designer clothing, cars, and even home appliances frequently go through exclusive distribution.
A corporation may use an intensive distribution marketing plan to try to sell its goods from a small vendor to a large retailer. A customer will almost always be able to find the merchandise wherever he travels.
The sale and transfer of a product from a producer to a wholesaler, retailer, and ultimately to the customer is known as indirect distribution.
Hence, Lamborghini is a classic example of exclusive distribution.
Learn more about distribution:
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