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Sagot :
Colgate's development of axion paste for washing dishes for its latin american market and its later deployment in some european countries is an example of Firm specific drivers.
An economic crisis is a factor that can lead companies to seek the internationalization of their activities, in order to find new opportunities in new markets. One factor that influenced this point is the appreciation of the Dollar in underdeveloped economies, which is configured as a commercial policy to encourage the internationalization of American companies.
With a strong currency, companies are able with less resources to settle in other locations with cheaper labor, government incentives and less bureaucratization to implement companies in these countries.
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