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Mobile advertising is an internet marketing platform directed towards a certain target market using their mobile phones and tablets. The approach is centered on connecting with clients via email, SMS, MMS, social media, and mobile applications.
Mobile advertising is a multi-channel, digital marketing strategy that uses websites, emails, SMS and MMS, social media, apps, and other mobile devices to connect with a target audience.
Promotions provided by SMS text messaging, MMS multimedia messaging, downloaded apps using push notifications, in-app or in-game marketing, mobile websites, or by using a media to scan QR codes are all examples of mobile advertising.
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