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Sagot :
Simulated test markets (STMs) are often conducted in shopping malls where consumers are asked who uses the class of product being tested.
There are three types of test markets: the standard test market, the control test market, and the mock test market. consumer goods marketers are the primary users of the test market. consumer goods (CPG) are products sold in packaging that consumers use almost every day.
Trial marketing: the term is commonly used to denote an experiment, study, or test conducted in a field setting. used to test new advertisements, promotions, products, prices, etc. use of test markets.
Managed test marketing: In this test, the company selects specific stores in various regions and asks them to stock new products for a fee. The company manages shelf locations, displays, POS promotions, and pricing.
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