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1) propose an idea for a frozen seafood product "mash-up" between gorton's and another brand, influencer, or celebrity. . what type of seafood is the product made from? .what other ingredients/components would be included? .explain how the chosen partner brand/person would feature in the product mash-up 2) why did you choose the partner brand for your product idea? 3) why do you think your idea would be successful with millennial & gen z consumers?

Sagot :

Consumers are those who buy goods or services for their consumption rather than for manufacturing or resale.

What is the meaning of consumers?

  • Consumers are those who buy goods or services for their consumption rather than for manufacturing or resale.
  • A customer, or someone who is influenced by marketing and advertising, is the one who decides whether or not to purchase an item from a retailer.
  • Anyone who purchases goods for non-commercial purposes, whether for themselves or others, is referred to as a consumer.
  • To sell to customers, businesses use consumer marketing trends. The focus of the campaign message is on retaining current clients as well as attracting new ones.

For years, Gorton's Seafood has delighted customers with our wonderful frozen seafood items. Frozen-cooked seafood, on the other hand, has the potential to perform better with Millennial and Gen Z consumers. To entice people into the frozen seafood section at the grocery store, we are looking for frozen seafood "mash-ups" in which Gorton's may collaborate with another brand, influencer, or celebrity to create a product that is more intriguing, compelling, and delectable to younger consumers.

The brand alliance should be at the forefront of these product developments. A Gorton's & Sam Adams beer-battered cod fillet with Sam Adams beer in the batter, a Heinz ketchup-infused layer with a sweet bite, or a Lady Gaga-inspired salmon are some examples. The possibilities are limitless, and we can't wait to see what unique and imaginative ideas you come up with!

MindSumo conducts challenges for Frozen Seafood Manufacturers and more than 250 other businesses to help them create unique ideas and insights from a community of over 700,000 millennials.

To learn more about consumers refer to:

brainly.com/question/3227054

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