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This is the example of co-brand strategy. The Co-branding is a marketing approach in which numerous brand names are used on the same product or service as part of a strategic collaboration. Co-branding (or "cobranding") refers to various different sorts of branding collaborations that often involve the brands of at least two companies.
With the use of unique logos, brand identifiers, and color schemes, each brand in such a strategic partnership contributes its own identity to build a merged collaborations brand. The Citi Advantage cards, for example, which reward you with American Airlines points when you spend money, benefit both firms.
To learn more about collaborations, click here.
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