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david, an accountant with brighter future corporation, is experiencing job dissatisfaction due to comparing how hard he works and how much he gets paid versus his perception of a coworker's effort and reward. david's dissatisfaction can be explained by model.

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David, an accountant with brighter future corporation, is experiencing job dissatisfaction due to comparing how hard he works and how much he gets paid versus his perception of a coworker's effort and reward. David's dissatisfaction can be explained by equity model.

Model of Brand Equity

Brand equity, according to David Aaker, is a collection of assets and liabilities associated with a brand that contribute or eliminate value from the item or activity under that branding. He created a brand equity model (also known as the Five Assets Model) wherein he recognizes five components of brand equity.

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