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miguel owns a bicycle-based courier service named speed2u. the brand's focus is on fast delivery within 15 minutes from anywhere in the city or delivery is free, which is unique to his company. a customer asks one of his bicycle couriers why she should choose speed2u over the other companies in the city. the employee responds that all of the courier services are the same. where did miguel fail in developing his brand? question 9 options: his brand doesn't focus on what the customer wants. he didn't include his employees in conveying his brand. the brand doesn't differentiate his company from others in the city. his brand name doesn't convey speedy delivery.

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Miguel did not succeed in building his brand.
Because Speed2U, a company owned by Miguel, has an advantage in this situation, they will send the courier for free. But when one of his clients asked him why they should pick Speed2U over other businesses, he omitted to clarify this. Miguel was unable to effectively set his brand apart from competing products on the market. He had the opportunity to gain an advantage over rival businesses at this point, but he was unable to seize it.

What is brand?
A commercial and marketing idea known as a "brand" aids consumers in recognizing a specific organization, item, or person. Because brands are immaterial, you cannot physically touch or see them. As a result, they influence how people view businesses, their goods, or particular persons. Identifying markers are frequently used by brands to build their identities in the marketplace. They give the business or person a significant competitive advantage over rivals in the same industry. In order to protect their brands legally, numerous organizations register trademarks.

To learn more about Brand
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