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The HRM practice that Beautyful is using in this scenario is outsourcing
This refers to giving contract to a different person or specialist to perform tasks for you, usually at a much-reduced rate.
Hence, we can see that The HRM practice that Beautyful is using in this scenario is outsourcing and this is because they give their products to be labeled to another firm
This is because the first company does not do the packaging and labeling itself but gives the contract to another company
Read more about outsourcing here:
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