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bcd sportswear has introduced initiatives to attract millennial shoppers, who typically avoid department stores. these include themed pop-up shops, shop-in shops featuring new fashion designers, and concept shops

Sagot :

This is the example of (B) a market-oriented organization that recognizes that different customers want different benefits.

What is a market-oriented organization?

  • A market-oriented organization takes a customer-centered approach, which means that the consumer base's most pressing concerns, immediate needs, and personal preferences must be researched.
  • The strategy must be centered on the consumer base's values, culture, and other behavioral characteristics.
  • Amazon is an example of a market-driven organization.
  • It has consistently added processes and features that clearly address consumer concerns and desires as it has grown and developed.
  • Many consumers, particularly city dwellers, are concerned about having packages delivered when they are not at home.

So, in the given situation BCD sportswear company is an example of a market-oriented organization that recognizes that different customers want different benefits.

Therefore, this is the example of (B) a market-oriented organization that recognizes that different customers want different benefits.

Know more about the market-oriented organizations here:

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The complete question is given below:

BCD Sportswear has introduced initiatives to attract millennial shoppers, who typically avoid department stores. These include themed pop-up shops, shop-in-shops featuring new fashion designers, and concept shops.

This is the example of _______.

a. a market-oriented organization targets its products at "everybody"

b. a market-oriented organization recognizes that different customers want different benefits

c. most people are not attracted to an average product marketed to the average customer

d. a sales-oriented organization carefully divides the market into groups of people who are similar

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