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four directional strategies firms use to meet their objectives.

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The four directional strategies that firms use to meet their objectives are;

  • Mission
  • Vision
  • Values; and
  • Goals.

What is Mission?

A mission statement is a brief statement that explains why an organization exists, what its main purpose is, and identifies the goal of its operations: what sort of product or service it offers, who its major clients or market is, and where it operates geographically.

What is Vision?

A vision statement is an inspiring declaration about a company's or group's utopian emotional future.

Vision expresses the fundamental human feeling that a creator want to be felt by the individuals with whom the business interacts.

It anchors the organization so that it can have an existential influence on the world.

Learn more about directional strategies:
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