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four directional strategies firms use to meet their objectives.

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The four directional strategies that firms use to meet their objectives are;

  • Mission
  • Vision
  • Values; and
  • Goals.

What is Mission?

A mission statement is a brief statement that explains why an organization exists, what its main purpose is, and identifies the goal of its operations: what sort of product or service it offers, who its major clients or market is, and where it operates geographically.

What is Vision?

A vision statement is an inspiring declaration about a company's or group's utopian emotional future.

Vision expresses the fundamental human feeling that a creator want to be felt by the individuals with whom the business interacts.

It anchors the organization so that it can have an existential influence on the world.

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