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a modern-day element of the promotional mix that marketers use to communicate with their target markets is Direct marketing.
Any form of marketing that communicates or distributes with consumers directly, as opposed to indirectly through a third party like the media, is considered direct marketing. Campaigns can be sent using mail, email, social media, and texting, among other distribution methods. Because it typically cuts out the middlemen, such as advertising media, direct marketing is known as such.
Any form of marketing that communicates or distributes with consumers directly, as opposed to indirectly through a third party like the media, is considered direct marketing.
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