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The marketing mix refers to the set of actions, or techniques, that a firm does to promote its brand or product in the market.
What is marketing mix?
A foundational business model known as the "marketing mix" historically focused on the four Ps of product, price, location, and promotion (also known as the "4 Ps"). The phrase "collection of marketing instruments that the firm utilizes to pursue its marketing objectives in the target market" refers to the marketing mix.
Early in the twenty-first century, marketing theory first appeared. The modern marketing mix was initially published in 1984 and has since evolved into the framework for all marketing management choices.
To learn more about marketing mix from the given link:
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