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Img world provides college students with new, relevant media, making Information search stage of the consumer buyer behavior process easier for the consumer
consumer decision-making process
Consumer decision-making can appear complicated, but all buyers follow the same fundamental stages to choose the goods and services that will best meet their needs.
Whether purchasing something, especially when it's something substantial like a car, consider your own thought process. Before choosing what to buy, you take into account your needs, do some research, and weigh your possibilities. You frequently question your decision after the fact.
Put yourself in the customer's shoes and review the steps in the consumer decision-making process if you work in sales or marketing to maximize your influence.
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