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Language is one of most formidable barriers that international advertisers need to surmount.
By marketing the items in several nations, international advertising needs to increase market share. However, because each culture is unique, multinational enterprises must develop unique tactics. Different symbols and stimuli elicit different reactions in different cultures.
Languages, media constraints, and cultural variations all play significant roles in how those features are perceived. International businesses must exercise caution and pay close attention to each culture's sensitivity in order to tap a large market. With this in mind, it would be simpler to draw in and persuade customers from diverse cultural backgrounds.
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