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A market product growth strategy focuses on increasing sales of the firm's current products to its current target markets.
A product growth strategy increases sales looking all the prospects of the department rather than focus on only one department of the firm. It develops the firms production process in all aspects.
The strategy is made and planned according to the current market conditions to achieve its desired targets and get the maximum profit out of the production process that is taking place in the firm which in turn increase sales of the firm by increasing consumers demand.
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