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Sagot :
A strong brand can be an exceptionally powerful resource for competitive advantage by lowering search costs, proxying quality and inspiring trust.
What is mean by Brand?
- A brand is any attribute that identifies one seller's product or service from that of other sellers, such a name, word, design, symbol, or other feature.
- Brand acceptance is the degree to which a brand is extensively used by the general public can be referred to as its popularity.
- Operationally, it is frequently described as a product's market share.
- The process of giving your company a unique identity in the eyes of your target market and customers is known as branding.
- A company's logo, visual design, objective, and tone of voice make up its branding at its most basic level.
Learn more about brand here:
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