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__________ uses a single firm to set up two or more marketing channels to reach one or more customer segments.

Sagot :

A mechanism for multichannel distribution uses a single firm to set up two or more marketing channels to reach one or more customer segments.

What is multichannel distribution system?

  • A sales and marketing distribution strategy known as a "multichannel distribution system" use more than one channel or outlet to contact customers and boost sales.
  • Starbucks, for instance, uses a multichannel distribution system to sell goods in its own stores, supermarkets, and on its own website. A manufacturer would be another illustration.
  • A manufacturer can supply distributors with their goods so they can resell them to clients.
  • The resources of your company could be overstretched if you distribute your products across several online sales channels.
  • Additionally, employees could become overworked and start making costly errors.  Your in-store sales can be impacted if you open an online store.

Learn more about multichannel distribution system here:

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