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Sagot :
A mechanism for multichannel distribution uses a single firm to set up two or more marketing channels to reach one or more customer segments.
What is multichannel distribution system?
- A sales and marketing distribution strategy known as a "multichannel distribution system" use more than one channel or outlet to contact customers and boost sales.
- Starbucks, for instance, uses a multichannel distribution system to sell goods in its own stores, supermarkets, and on its own website. A manufacturer would be another illustration.
- A manufacturer can supply distributors with their goods so they can resell them to clients.
- The resources of your company could be overstretched if you distribute your products across several online sales channels.
- Additionally, employees could become overworked and start making costly errors. Your in-store sales can be impacted if you open an online store.
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