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when a company must inform consumers that previous messages were wrong or​ misleading, it is engaging in​ .

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When a company must inform consumers that previous messages were wrong or​ misleading, it is engaging in corrective advertising.

What is advertising?

Advertising can be defined as a marketing technique that involves the use of promotional multimedia messages that are designed and developed with the intention of making the products (goods) or services offered by a business firm or an entrepreneur to become known, popular, and familiar to all of its customers and potential customers.

This ultimately implies that, consumer promotions programs (advertisement) such as online websites, can help a business firm in the following positive ways:

  • To generate store traffic.
  • To enhance brand loyalty.
  • To facilitate and influence the final decision to buy an item.

In accordance with the Federal Trade commission's order, a business firm must immediately engage in corrective advertising whenever it provides wrong, false or misleading messages to consumers, so as to rectify the misleading (wrong) impression that was created.

Read more on corrective advertising here: https://brainly.com/question/17102353

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