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When consumers make decisions without much thought or product comparison, they are engaged in Habitual decision-making.
Routine decision-making is another name for habitual decision-making. This is due to the fact that customers hardly ever hunt for information when an issue is identified.
Our decisions are generally influenced by habit. Because they are convinced that particular brand or product will be beneficial, customers typically have a specific brand in mind when they want to fix an issue.
Customers may, for instance, have a preferred beverage kind that they go for when they are thirsty.
Thus, it is Habitual decision-making.
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