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a product may be a tangible physical good or a service, or an intangible offering involving a deed, performance, or effort. to be successful, marketing managers must understand the possible differences between goods and services. although many products include a combination of both, there exist important differences that are critical to success when planning a marketing strategy. the goal of this exercise is to demonstrate your understanding of the differences between goods and services. in this activity, you will read a description of a product and then decide what characteristic or difference is demonstrated by this shopping experience. you will also have to determine whether it is a good or service.
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