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Due to Amazon Prime's lightning-fast, free shipping, many other retailers had to follow suit in order to compete. A case of horizontal channel conflict is this.
What does a horizontal channel conflict entail?
A disagreement between two or more organizations within a marketing channel is referred to as a horizontal conflict. A product can move from the manufacturer to the consumer through a marketing channel. Different levels exist within marketing channels, and they typically divide as follows:
- Factories and manufacturers at the entry-level
- Distributors and wholesalers at the second level
- The third level: retail businesses
Horizontal conflicts typically develop between businesses operating at the same level of the marketing channel and can result in conflict in other parts of the marketing channel.
A horizontal conflict, for instance, might happen if two businesses sell similar goods or services in adjacent markets. Due to the possibility of two retail businesses engaging in price competition for the same good, consumers may see a change in price.
Learn more about horizontal channel conflict with the help of the given link:
brainly.com/question/14891321
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