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Sagot :
In such a system the budget will be allocated automatically.
A budget is a strategy that aids in estimating an individual's or firm's costs, earnings, and financial objectives. Establishing financial goals and monitoring and measuring results through the budget will help the firm make better decisions. The firm must design a different campaign for each channel since the budget is automatically allotted by the campaign. This way smart Shopping will then maximise the budget.
Based on performance, the budget is automatically distributed among the channels. For each channel, the firm does not have to make a different campaign. In accordance with its preferred channels, the budget is carefully distributed across them. The campaign setup is under their control while you manually optimise by channel.
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