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Market intelligence is an ongoing process unlike market research
Market intelligence is information or outside data that a corporation gathers about its target market or sector to inform organisational and competitive strategy. whereas market research is the process of assessing the viability of a new commodity by investigating the markets, rivals, and clients of the organization.
In-depth inquiries like what kind of commodities are buyers looking for or why customers favour a certain brand are the focus of market research. Once these inquiries are resolved, the process comes to a conclusion and is finite. But gathering market intelligence is a never-ending effort. Markets are dynamic and always changing; competitors don't stop working, and consumers' attitudes and preferences shift over time. Thus, market intelligence is a continuous activity.
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