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The marketers can customize pricing with pricing segmentation, peak load pricing, and surge pricing by considering the products and the quality of the products. The sed to make a consumer to buy a particular product, however it is ethical.
Decoy pricing cxan be decribed as the strategy that is been used in the company so as to be able to guide a potential customer in purchasing of a specific product .
This can be done by presenting an inferior choice to the customer so that he can ask for a better product and by the time he sees the quality product he will be ful;ly cvonvinnced to py for the product , this can still be considered to be ethical bercause it serves as a way of marketing hst i been usd in selling a particular product in the market.
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