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The marketers can customize pricing with pricing segmentation, peak load pricing, and surge pricing by considering the products and the quality of the products. The sed to make a consumer to buy a particular product, however it is ethical.
What is decoy pricing?
Decoy pricing cxan be decribed as the strategy that is been used in the company so as to be able to guide a potential customer in purchasing of a specific product .
This can be done by presenting an inferior choice to the customer so that he can ask for a better product and by the time he sees the quality product he will be ful;ly cvonvinnced to py for the product , this can still be considered to be ethical bercause it serves as a way of marketing hst i been usd in selling a particular product in the market.
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