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Because every strategy moves a company makes to outcompete rivals and gain a competitive advantage
Because every strategy moves a company makes to outcompete rivals and gain a competitive advantage is not apparent from information contained in the FIR and the competitive intelligence report, managers need to do a better job than rivals in identifying and implementing ways to become very cost efficient in producing and marketing 350 to 500 models/styles of branded footwear that also have the highest S/Q rating in the industry if they want to succeed in creating a differentiation based on competitive advantage (and a potential cost advantage in achieving this differentiation.)
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