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a large appliance rental business is considering employee benefit options. it has brought together vice-presidents from all of the functional areas of the company (such as sales, marketing, finance and operations) to discuss the options. the rental company has established a

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Cross-Functional Team.

Cross-functional teams are collections of employees from many departments within a business, such as marketing, product, sales, and customer success. These can be working groups where each participant is a part of both their functional team and the cross-functional team, or they can be the main organisational structure.

Because of the rising demand from customers for a consistent, highly personalised, hands-on customer experience, cross-functional teams are becoming more and more common. Cross-functional teams can be advantageous in the following ways:

1. greater cooperation between functional domains

2. greater innovation in processes and products

3. lower cycle times for important consumer touchpoints

To know more about cross functional team-

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