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Sagot :
This value discipline or a mix of value disciplines is being implemented by Audi Business Innovation GmbH (ABI) at the intersection of cutting-edge technology, digital business models, and mobility.
The disruption brought on by the development of mobility services put AUDI squarely at a fork in the road. The future income and profitability of their main business may be significantly impacted by the sharing economy, especially as the ideas and enabling technology gained traction.
Despite being late to the game, AUDI's forward-thinking leadership saw the importance of embracing the strategic and transformational effects of the new sharing economy. For the purpose of investigating the commercial and technological feasibility of various mobility service concepts, AUDI formed Audi Business Innovation GmbH (ABI).
They sought to figure out how to integrate the value of mobility services with the value of their luxury automobiles in the most advantageous way.
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