IDNLearn.com offers a comprehensive platform for finding and sharing knowledge. Discover detailed answers to your questions with our extensive database of expert knowledge.
Sagot :
True statement are (b) the stronger the perceived qualifications and expertise on the subject matter, the lower the credibility.
A term frequently used to suggest a communicator's favorable traits that influence the receiver's acceptance of a message is source credibility. Beginning in the 20th century, academic research on this subject received special attention during World War II, when the US government sought to use propaganda to sway public opinion in favor of the war effort. In the 1940s, psychologist Carl Haviland and his associates conducted experimental studies at the War Department before continuing their research there at Yale University.
As part of their theories of persuasion and social judgment, they built on the work of researchers in the first half of the 20th century who had created a Source-Message-Channel-Receiver model of communication. They did this in collaboration with Muzafer Sherif (Muzaffer erif Başolu).
Learn more about source credibility to visit this link
https://brainly.com/question/16530693
#SPJ4
Thank you for contributing to our discussion. Don't forget to check back for new answers. Keep asking, answering, and sharing useful information. Your questions are important to us at IDNLearn.com. Thanks for stopping by, and come back for more reliable solutions.