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It is known as soft power to emphasize diplomacy, economic sanctions, and international aid more so than the threat or use of military action as a way of defending American interests.
American political scientist Joseph Nye, a former official in the Clinton administration, proposed a concept in the pages of Foreign Policy almost thirty years ago. He coined the phrase "soft power," which quickly gained popularity and came to characterize the post-Cold War period.
Nye claimed that even while it appeared that the United States was weaker than it had been at the end of World War II, it still had a special source of power. Instead of using military force "to accomplish things and control people," as Nye later emphasized, "the United States might use its soft power—its noncoercive power—to induce others to do what they otherwise would not," According to Nye, the underpinning of American soft power is liberal democracy, a free market economy, and fundamental principles like human rights—basically liberalism.
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