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High-effort effect hierarchy A purchase of an invention that requires significant decision-making work. Innovation An offering that consumers view as a novel within a market category that has an impact on current purchasing habits. Thus, the correct choice is a high effort.
What distinguishes the high-effort impact hierarchy from the low-effort effect hierarchy?
A high-effort hierarchy of effects shows extensive investigation to learn more about the product and its advantages. Low effort hierarchy denotes persons who do not spend much time researching product qualities. The advertising would have less of an impact on the high-effort group than on the low-effort group. The hierarchy of effects paradigm is divided into three key stages: cognitive (awareness, knowledge); emotive (liking, preference, conviction); and behavioral (action) (purchase).
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