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Sagot :
Smart display campaigns are one type of fully automated advertising. He can use the "Target CPA" and "Target ROAS" bidding strategies to automatically establish his bids.
What is Target CPA and Target ROAS?
A Smart Bidding approach called Target CPA bidding automatically sets bids to maximize conversions (customer actions). When developing the Target CPA (target cost-per-action) bid strategy, you specify an average cost for each conversion.
The Target ROAS is the average conversion value (such as revenue) that you would want to get for each dollar spent on advertising. Keep in mind that the number of conversions you get may be impacted by the ROAS you desire. For instance, setting a goal that is too high may result in fewer people seeing your ads. Paul can rely on the Smart Display campaign if he lacks faith in his ability to set up bids on his own.
To know more about Smart display campaigns, visit:
https://brainly.com/question/14917986
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