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Sagot :
The societal marketing concept specifically focuses on the future welfare of customers, but not on future company needs. The appropriate response is option A.
What is societal marketing ?
According to the marketing principle known as "societal responsibility of marketing," a business should also take into account the long-term interests of society when making marketing decisions.
Marketing that has a social component or incorporates non-economic factors is known as "societal marketing." Societal marketing "cares for the long-term interests of society." It is about "the immediate advantages for the organization and the subsequent advantages for the community."
To learn more about societal marketing
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