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The societal marketing concept specifically focuses on the future welfare of customers, but not on future company needs. The appropriate response is option A.
According to the marketing principle known as "societal responsibility of marketing," a business should also take into account the long-term interests of society when making marketing decisions.
Marketing that has a social component or incorporates non-economic factors is known as "societal marketing." Societal marketing "cares for the long-term interests of society." It is about "the immediate advantages for the organization and the subsequent advantages for the community."
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