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Make-to-order (MTO) strategy is the marketing strategy that a firm only manufactures the end product once the customer places the order.
Marketing is the process of discovering, creating and creating value to meet the needs of a target market for goods and services; may include the selection of the target audience; selection of certain attributes or themes to be featured in the ad.
operate advertising campaigns; participate in trade shows and public events; product design, attractive packaging for shoppers; define terms of sale, such as pricing, discounts, warranty and return policies; putting products on the media or with people who can influence the buying habits of others; agreements with retailers, wholesale distributors or agents.
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